Reading the excellent blog, Incentive Intelligence, author Paul Hebert recently attended a round table discussion with other noted U.S. Incentive Marketing professionals, hosted and moderated by Incentive Marketing magazine.
Incentive Marketing Magazine released an article about the discussions on their site, and it makes for interesting reading. I especially liked some of the Gen X and Gen Y comments.
On the Incentive Marketing side of things, iPods and Home Theatre seem to be still popular, but experiences are becoming the more common. Gen X is family oriented and their experience – a weekend away at a resort, must cater for the kids, keeps Mum entertained, allows Dad to be with the family. Gen Y experience is different – a weekend in a sports car, for example…something a little different from normal life. (Saying that, I know a few Gen Y’s who drive sports cars anyway!)

I noticed a lack of new blog articles last week, due in part I presume the USA 4^th of July holiday. (Or was it because of the rain / arrival of USS Kittyhawk / Australia beating NZ in Rugby / new financial year / other insert here.) As a consequence, I had been searching extensively for other sites to read and found these two Australian sites which are excellent reads.

One blog site, flying solo is full of good information for ‘small business’ (it is actually aimed at soloists, those running a business on their own) but articles and topics can be applied to business in general. Especially refreshing was sage advice on the ‘health’ side of running a small business – taking a break for example – something from my experience few Small Business owners believe is productive. (NB: It is productive as the mind and body needs to refresh. It also might help you avoid a heart attack!)

The NSW Small Business web site is a well of information, provided by the New South Wales Government. From starting a business, marketing and finance, to subjects as directed as I.T., Exporting and Legal – this site is a very valuable resource and interesting reading.

Motive8 will have a stand at the Motivation and Incentive Expo, to be held on Tuesday and Wednesday 24 and 25 July, at Darling Harbour in Sydney.

I notice the Expo has spiked some interest from overseas, with Incentive Performance Centre in USA, mentioning it in coming events.

We shall be at stand C15 and have an interesting ‘change of behaviour’ for our visitors to try.

Welcome to Motive8 Blog, a blog about the Incentive Marketing Industry. Motive8 Blog is written by the people from Motive8, an On-Line Incentive Solution.

We are very proud to have our first articles up and running and look forward to hearing from readers and fellow bloggers in the near future.

Mark, Renee, Nicole and Angela