I can’t believe the amount of companies out there that are experiencing difficulty in obtaining meaningful and timely sales performance data.

We all know that knowledge is power and to be armed with vital sales data will give companies the ability to adapt to market changes faster and take advantage over competitors. So why, in this age of data driven platforms that manage sophisticated CRM programs have we not been able to conquer this conundrum? I am sure there are companies out there that have solved this puzzle and reaping benefits right this minute, so what are they doing that is so right?

One would think that sales commission payment would be incentive enough for your internal sales teams to comply. That the investment a company makes on internal reporting systems would overcome any delays in verifying a sale from a channel partner by approving commission payments and reporting the same in double time. But obviously not!