With budgets being cut, and squeezed from every possible angle for all business types, there is a lot of advise on the web as to clever and sensible ways to approach  new consumer promotions and incentive programs.

For really simple, clearly defined advise on consumer promotions and incentives, Kochie’s Business Builders website has some great advise. Such as:

The key elements are as follows:

•  Set specific objectives
•  Develop a clear plan, covering how you will meet your objectives
•  Ensure the incentive is appealing to your target market
•  Ensure the incentive provides synergy with your brand
•  Implementation
•  Review

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