The following five fundamental reasons explain why incentive programs, unlike other sales and marketing strategies, withstand economic downturns:

1. Low fixed costs, variable costs driven by performance, high potential return
2. Ability to effectively target audiences (no pay and spray)
3. Relative ease of measurement
4. Flexibility
5. Potential for both short-term and long-term results

To read the article in full, please visit here

The long and short of it is that a well implemented incentive program can effectively measure you real ROI and is beneficial in increasing your business’s bottom line.