Designing and implementing an incentive program is an accomplishment, but the true “staying power” of the program is linked to a successful communication strategy!

Here are 10 ways to help create your communication plan.

1. Lead from the top. Your CEO, MD and executives need be fully committed to your program and must be advocates for the program to help spread the word.

2. Word-of-mouth. Create the “words” for management and your leadership teams to use to talk-up your program.

3. Make it personal. To achieve any business objectives all areas have to be working together to a common goal so make the communications relevance to their position.

4. Frequently and often. There is a direct correlation between communication frequency and program results. The more communication the more aware, educated and inspired each participant becomes.

5. Excitement. Program communications should create excitement to improve motivation and ensure peak performance.

6. Variety is the spice. Vary your communication approach to keep your message fresh.

7. Multi-media. Review the communication channels that are available to you and incorporate them into your plan.

8. Logo merchandise. Extend the reach of your message with premiums. Use your program’s logo or image on the items your recipients receive and they will help promote the program.

9. Winners are grinners. Use past and current winners “testimonials” to help communicate the value of your program.

10. It not all about rewards. Tout the rewards but also the behaviour, skills and attitude people will need to achieve.